Option 1: Trade Event Partnership Program (TEPP)
ITA’s turnkey solution. Built around a core suite of co-marketing and services designed to connect companies to – and at – your event, the core partnership package builds awareness of your event’s value and excellence. From there, you can add on additional Trade Event Services based on your specific needs and budget to create your custom partnership package.
Partnership packages are delivered by trade experts from the U.S. Commercial Service of The International Trade Administration and backed by the seal of the U.S. Department of Commerce.
Dedicated ITA Event Lead – Relax in confidence knowing a dedicated ITA expert focused in your industry will coordinate all your trade event services.
U.S. Commercial Service Logo/Branding – Showcase the U.S. Department of Commerce’s endorsement of your event by including the U.S. Commercial Service Logo on event promotional materials and website.
Digital Promotion of Event – Take advantage of ITA’s global network – with 100+ domestic and 75+ global offices – to promote your event to potential U.S. exhibitors and/or foreign buyers!
Export Counseling – Enhance the value of exhibiting at your show by bringing in a Commercial Service trade specialist to counsel the U.S. exhibitors on their export strategy for the event, in the industry/region, and beyond.
Delegation Recruitment (with at-show assistance) – Increase and/or diversify your event attendance through recruitment of foreign buyer delegations from your target markets.
Business-to-Business (B2B) Matchmaking – Add value to your event for U.S. exhibitors and show registrants alike with ITA’s B2B matchmaking program. ITA’s program will maximize exhibitor visibility and engagement by facilitating one-on-one introductions via ITA’s global network of potential foreign buyers, partners, and/or government decision-makers.
Coordinated Overseas Market Counseling – Attract more U.S. exhibitors by offering a an ITA market counseling program, which provides them exclusive briefings on potential market opportunities and sales prospects for their product or service in that market.
Promotional Webinar – Generate buzz with a customized, expert-led promotional webinar highlighting industry trends prior to your event.
At-Show Market and/or Industry Briefing – Bring more international business content to your audience by featuring a custom market or industry briefing led by a trade expert(s) in the selected topic.
Networking Reception – Create amazing networking opportunities, show buzz, and a natural launch point for your attendees to generate global sales leads in a relaxed setting.
Option 2: Trade Events Menu of Services (TEMS)
Many of ITA’s Trade Event Services can also be purchased as a la carte services, offering you the maximum flexibility to build the exact solution your event needs.
Digital Promotion of Event – Take advantage of ITA’s global network – with 100+ domestic and 75+ global offices – to promote your event to potential U.S. exhibitors and/or foreign buyers!
Export Counseling – Enhance the value of exhibiting at your show by bringing in a Commercial Service trade specialist to counsel the U.S. exhibitors on their export strategy for the event, in the industry/region, and beyond.
Delegation Recruitment (with at-show assistance) – Increase and/or diversify your event attendance through recruitment of foreign buyer delegations from your target markets.
Business-to-Business (B2B) Matchmaking – Add value to your event for U.S. exhibitors and show registrants alike with ITA’s B2B matchmaking program. ITA’s program will maximize exhibitor visibility and engagement by facilitating one-on-one introductions via ITA’s global network of potential foreign buyers, partners, and/or government decision-makers.
Coordinated Overseas Market Counseling – Attract more U.S. exhibitors by offering a an ITA market counseling program, which provides them exclusive briefings on potential market opportunities and sales prospects for their product or service in that market.
Promotional Webinar – Generate buzz with a customized, expert-led promotional webinar highlighting industry trends prior to your event.
At-Show Market and/or Industry Briefing – Bring more international business content to your audience by featuring a custom market or industry briefing led by a trade expert(s) in the selected topic.
Networking Reception – Create amazing networking opportunities, show buzz, and a natural launch point for your attendees to generate global sales leads in a relaxed setting.
